NAPLES FLORIDA REAL ESTATE NEWSLETTER
Southwest Florida Real Estate Newsletter – October 2025
The fall season is off to a strong start in the Naples real estate market. Buyer activity remains consistent across the luxury segment, and recent reports confirm renewed momentum in overall home sales. According to Gulfshore Business Report, Naples-area transactions and pending contracts have climbed steadily as we move into the fourth quarter, signaling growing confidence among both buyers and sellers.
My current clients are using these conditions to their advantage—positioning their homes strategically. The market remains highly localized, and properly priced, well-presented properties continue to attract attention from buyers interested in securing a property in southwest Florida before the winter weather arrives up North.
Your Naples Real Estate Resource
I’m committed to providing clients with accurate, timely information and local insight backed by more than two decades of experience in the Naples market. If you’re considering buying or selling this season, I’d be happy to prepare a custom market analysis or discuss your property goals directly.
Best regards,
Matt Brown
William Raveis Real Estate
Understanding Florida Homestead Benefits for Homeowners
Florida’s Homestead Exemption offers valuable financial advantages for property owners, making it one of the most homeowner-friendly states in the country. This benefit provides a significant reduction in taxable home value, helping to lower annual property taxes. It also includes important protections against creditors and ensures property tax assessments remain capped, even as market values rise.
For buyers relocating to Florida or upgrading within the state, understanding these benefits is essential for smart financial planning. Our detailed guide breaks down eligibility requirements, filing steps, and long-term advantages for residents seeking to maximize their savings and stability.
Bay Colony & The Estates at Bay Colony: Exclusive Coastal Living
Bay Colony and The Estates at Bay Colony define luxury living in Naples, offering unmatched privacy and sophistication within Pelican Bay. Residents enjoy access to private beach clubs, championship golf, and fine dining, all surrounded by lush tropical landscaping and Gulf views.
The Estates at Bay Colony elevate this exclusivity even further, with sprawling custom homes, gated privacy, and proximity to the Bay Colony Golf Club, one of Naples’ most prestigious courses. Explore both communities to experience the finest in resort-style amenities and refined coastal elegance.
Featured Luxury Listings: Fall 2025 Collection
Explore Naples’ most exceptional homes this season with the Fall 2025 Luxury Properties Magazine from William Raveis Real Estate. From waterfront estates to golf course residences, this curated collection highlights standout listings that capture the best of Southwest Florida living. Discover properties that define luxury, craftsmanship, and timeless design.
Matt Brown’s Current Listings
In this month’s Naples real estate market trend review, I charted the market trends for all properties in Naples over $1M and included separate single family home and condominium trend lines as well as the combined trend line for all properties. Sales in Naples over $1M represent the top 26% of the overall market based on sales in the last 12 months, more specifically the top 18% of the condo market and the top 32% of the single family home market. The charts display market data over the last 5.5 years. Please note that most charts represent a 12-month rolling average or rolling total.
AVERAGE SALES PRICE (12-month rolling average)
The average sales price for single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: $3,214,673 (+17.1%)
- Condominiums: $2,309,529 (+0.1%)
- All Property Types: $2,942,376 (+13.3%)
AVERAGE PRICE PER SQFT (12-month rolling average)
The average sales price per square foot for single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: $857/SF (+9.6%)
- Condominiums: $921/SF (+0.2%)
- All Property Types: $876/SF (+4.4%)
MONTHS SUPPLY
This is one of the most informative metrics regarding the current supply/demand balance of the real estate market activity since it combines the pace of sales with the number of properties currently available. The months of supply metric tells us how long it would take for all the properties on the market to be sold if sales continued at the current pace and no additional listings came on the market. Nationwide 6 months of supply is often considered to be a balanced market but within Naples luxury market, the typical level of supply escalates up to 30+ months as the price point increases.
The months of supply for single family homes and condominiums in Naples over $1M for September 2025 (compared to September 2024):
- Single Family Homes: 9.0 months (-6.3%)
- Condominiums: 10.8 months (+24.1%)
- All Property Types: 9.6 months (-3.2%)
HOMES FOR SALE
The number of single family homes and condominiums for sale in Naples over $1M for September 2025 (compared to September 2024):
- Single Family Homes: 1,047 homes (-6.3%)
- Condominiums: 536 condos (+2.5%)
- All Property Types: 1,583 properties (-3.5%)
NEW LISTINGS (12-month rolling total)
The total number of new listings of single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: 3,267 homes (+1.0%)
- Condominiums: 1,582 condos (+4.8%)
- All Property Types: 4,849 properties (+2.2%)
PENDING SALES (12-month rolling total)
The total number of pending sales of single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: 1,619 homes (+7.6%)
- Condominiums: 703 condos (-2.2%)
- All Property Types: 2,322 properties (+4.4%)
TOTAL SALES (12-month rolling total)
The total number of single family homes and condominiums sold in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: 1,390 homes (-0.6%)
- Condominiums: 598 condos (-16.8%)
- All Property Types: 1,988 properties (-6.1%)
TOTAL DOLLAR VOLUME OF CLOSED SALES (12-month rolling average)
The total dollar volume of closed sales for single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: $4,468,345,822 (+16.4%)
- Condominiums: $1,381,098,579 (-16.8%)
- All Property Types: $5,849,444,401 (+6.4%)
AVERAGE DAYS ON MARKET (12-month rolling average)
The average days on the market for single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: 101 days (+29.5%)
- Condominiums: 105 days (+31.3%)
- All Property Types: 102 days (+29.1%)
AVERAGE PERCENT OF LAST SALES PRICE (12-month rolling average)
The average discount below the last asking price for single family homes and condominiums in Naples over $1M over the last 12 months (compared to the same 12 month period a year ago):
- Single Family Homes: -7.2% (-1.4%)
- Condominiums: -7.1% (-1.7%)
- All Property Types: -7.1% (-1.4%)
Southwest Florida & Naples Real Estate Market Reports
Each month our real estate newsletter includes previous months published market reports for the Naples Florida area, which includes the William Raveis luxury real estate market report and the Naples Board of Realtors (NABOR) market report.
To check out previous months market reports head to my website > RESOURCES > Market Reports.
Area Real Estate News Summary
If you would like to look back at all our monthly news posts, check out our Facebook feed or our LinkedIn feed.
Search Current Inventory
Below are Naples’ newest properties on the market priced above $1,000,000. See any that are interesting? Let’s connect! If you’d like to search all Southwest Florida properties, visit our website → SEARCH → Search Properties page.
FAQs
- What are the key takeaways from the October 2025 Naples real estate market?
The Naples housing market is gaining renewed momentum this fall, with consistent luxury buyer activity and growing confidence among both buyers and sellers. According to a recent Gulfshore Business report, overall sales volume and pending contracts have risen heading into Q4.
Key takeaways include:- Steady buyer demand across Naples luxury homes and new construction.
- Properly priced properties continue to sell efficiently with shorter days on market.
- Increased activity in coastal and golf communities as seasonal buyers return.
- A balanced inventory supporting sustained pricing stability.
Learn more in our Naples Florida Real Estate October 2025 Newsletter
- What new developments are shaping the Naples area right now?
Naples continues to evolve with several major development projects that are reshaping its landscape:- JW Marriott Hotel – Palm Street: Currently under construction north of Royal Harbor; set to enhance downtown’s luxury hospitality offerings.
- Waterside Shops Expansion: RH (Restoration Hardware), Sonoma Williams/Pottery Barn, and Eddie V’s Prime Seafood are all underway, expanding retail and dining options.
- Oakes Farms Redevelopment – Davis Boulevard: Plans call for a two-story grocery store, hotel, and residential tower, creating a new lifestyle hub in East Naples.
- Naples Beach Club Four Seasons Resort: Opening mid-November 2025, adding another world-class destination to the city’s coastline. Explore more community updates on our Naples Real Estate News page.
- How is the Naples luxury condominium market performing?
Luxury condominiums remain one of the strongest-performing segments in Naples. Three penthouses at 3300 Gulf Shore Boulevard sold for more than $40 million combined this fall, reflecting significant demand for coastal properties and waterfront residences. Browse additional listings through our Naples Property Search for access to the latest condo inventory.
For those exploring new developments, view our New Condo and Construction Listings for insights into Naples’ most recent projects and upcoming residences. As a Naples condo specialist, Matt Brown | William Raveis Real Estate provides expert insight into both beachfront and new construction opportunities, helping clients navigate the city’s most desirable developments. - What local lifestyle improvements are enhancing property values in Southwest Florida?
Ongoing enhancements to community amenities and infrastructure are increasing the quality of life for Naples residents. Upgrades at the Estero Recreation Center, the addition of pickleball courts, golf course improvements, and Naples Airport’s new FAA-approved flight paths are contributing to stronger property appeal and long-term value. Learn more about nearby communities and amenities on our Naples Communities page. - How can I stay informed about new listings, featured communities, and future Naples market updates?
Subscribe to our Naples Real Estate Newsletter for monthly insights, market trends, and featured developments. You can also sign up to receive monthly market reports or connect with Matt on LinkedIn for ongoing updates, news, and insights.
