Best Practices for Home Staging

Using staging best practices can quickly transform your house into a stunning property that will impress potential buyers. When Matt Brown lists your home for sale, he will recommend having a home staging professional stylist walk your property with him, to make recommendations which will help sell your home quicker and at the highest value. Proper home staging is an essential marketing tool to showcase your home.

When potential buyers tour your home, the goal is that they fall in love with it. The buyer needs to imagine parking their car in the driveway, having dinner with their family at the dining table, entertaining friends in the living room, and waking up in their master bedroom. Empty homes or cluttered homes don’t have this effect, but properly staged homes do.

Matt Brown’s professional home stagers and stylists work with him in identifying every opportunity to enhance the home, maximizing the list and selling price. At the basic level, there is a great deal of decluttering, swapping out of furniture, freshening up paint, artwork and lighting and styling tables with flowers, candles and decor items. With Matt’s 10 years plus in construction and development, he also guides his sellers on larger projects such as landscaping overhauls, kitchen and bathroom renovations as well complete renovations.

Tub in Outdoor Bathroom in Luxury Home for Sale
Staged Kitchen in Home for Sale

The Home Staging Process

Home staging is all about furnishing and styling the home that you want to sell. The house needs to be attractive to potential buyers. Doing it right will bring in more interested buyers and help you sell your home faster and for more money.

The Real Estate Staging Association (RESA) states that a staged home stays on the market for an average of just 23 days, and up to 85% of staged homes sell for 5-23% over the listing price. A staged home is more accessible for homebuyers to visualize their future home, making it easier to decide and buy.

Outdoor Staging for Curb Appeal

First impressions begin with the home’s exterior, and once we list your home for sale, people will view it online and schedule appointments for a home tour. Luckily, Florida provides the kind of jaw-dropping beautiful outdoor environment that inspires many homeowners to showcase their home’s exterior charm with tropical landscaping and outdoor living spaces that capitalize on the year-round warm weather.

Landscape curb appeal is essential to a home’s value in Florida. A well-tended garden, large native trees and outdoor living spaces that merge nature and lifestyle bliss seamlessly all carry considerable influence in attracting home buyers.

Curb appeal also includes well-maintained façades and entryways that capture home buyers’ attention immediately. Your home’s exterior should receive the resources and the time necessary to make sure it attracts serious buyers.

Pay attention to every detail as you survey your home’s surfaces and periphery. View it from every possible angle and make an honest assessment of improvements needed. View your property unsentimentally and impartially; is there any debris, toys, tools, or other items scattered? Does anything need replacing? Is the home’s paint noticeably chipped or discolored?

Proactively improving your curb appeal makes a difference when competing with other homes for sale. Working with Matt Brown and his home staging team will set your home apart from the competition.

Pink Flowers Staged for Curb Appeal outside of Home for Sale
Exterior of Modern Two Story Luxury Home for Sale in Naples, Florida
Exterior of Modern Two Story Luxury Home for Sale in Naples, Florida

Decluttering Your Home

When staging a home for sale, you must make the home pleasing and familiar to potential buyers. The house needs to be relatable and generic when it comes to personal items. Decluttering might be one of the trickiest and time-consuming parts of the home staging process, which is why you must set a schedule and make sure you complete the staging on time and within your scheduled timeline.

Strive to avoid creating a distinct personal style in the home. Neutral color palettes for carpet, walls, and furnishing are the best.

Pack away all family photos, keep your toaster and coffee maker tucked away in cabinets. Religious artifacts, political ephemera, and sports memorabilia should all go into storage. Sometimes, even the most artful or subtle objects may give buyers a negative impression of your house. Consider removing large pieces of art, so your potential home buyer can envision their art instead of yours.

Stagers stick to minimal design elements that appeal to a broader range of buyers who respond more positively to a subtle canvas when visualizing their furnishings, family, and décor in the space.

Decluttering and prepping your Naples home for sale may seem mundane, but actually has the largest impact. Matt Brown has sold over 300 homes and has negotiated over 125 multiple bid situations, when his properties hit the market, buyers respond. And yours will too….

Lamp and Flowers Staged for Showing of Luxury Waterfront Home
Trendy Kitchen with White Cabinets in Home for Sale

General Home Staging Guidelines

Be mindful of what potential buyers see when they first step through the front door; staged homes routinely sell faster than non-staged homes.

It is better to start with the more prominent parts, like walls and floors. Replace the carpeting and paint interior spaces throughout the house in a neutral palette; buyers notice these two things the most. When walls and carpeting are new and fresh, it can dramatically speed up the sale. New wall paint and carpeting usually pay home sellers back in spades.

In bathrooms, replace discolored and old grout or broken tiles. Depending on the condition of your existing sinks, sink cabinets, toilets, and showers/bathtub, consider replacing any that are permanently stained, outdated, color-tinted, or damaged.

Replace laminate countertops and know that white fixtures are universally appealing. Keep furnishings minimal. Have just enough furniture in each room to give potential buyers a visual image of using the spaces.

Hire a Staging Professional

If you run into a wall of decision-making and can’t seem to make up your mind on how to freshen up your home, hiring Matt Brown and his team will make all the difference. Home staging service combines simplicity and aesthetics to balance the beauty and utility of your home space equally. A professional team can provide more options for an extensive selection of high-end furniture, accessories, and custom-made artworks. More luxurious options will guarantee that every potential buyer will feel excited about their potential new and elegant home.

Bonita Springs, Florida Waterways
Home Office Desk Staged in Home for Sale in Naples, Florida

Virtual Home Staging

If you can’t seem to stage your home because of the time and cost involved, we can discuss virtually staging your home, although not ideal but best in some cases.

The truth is that a prospective buyer walking into a property is always looking for the same thing; that elusive, almost indefinable extra something– an emotional element that grabs them and holds them there until they can’t imagine calling anywhere else “home.”

If you are outside of Southwest Florida and wish Matt’s twin was local in your market, please continue to reach out to Matt Brown Naples Realtor. Matt has a vast network of other trusted professionals nationwide from his two decades in the business as well as through Leading Real Estate Companies of the World, Who’s Who in Luxury Real Estate and Luxury Portfolio International of which he is affiliated.

If you’re looking for a luxury home Naples, Florida, Matt Brown has the luxury market experience you desire, the in-depth market data knowledge you appreciate, the connections to aid in smooth transactions and the relationships to help find your next luxury home, even before they hit the market. Contact Matt today for advice on the Real estates of Naples. He can be reached at 239-580-8864 or fill out the Let’s Connect form.