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AUGUST 2026  ·  PORT ROYAL, OLD NAPLES & ULTRA-LUXURY  ·  Newsletter

Naples Florida Real Estate Market: Current Prices, Trends, and Conditions

HomeNewsletter › Naples Florida Real Estate Market: Current Prices, Trends, and Conditions

Naples closed 73 single-family sales above $10 million in the 12 months ending August 2026, up from 70 a year earlier, and the median closed price on those sales rose 17.4% to $15,500,000. Condominiums above $5 million closed 52 sales over that same window, up from 48, at a median of $6,850,000. The clearest signal sits one tier below. Between $1.5 million and $5 million, NABOR reports sales up 32.8% and inventory down 29% for the 12 months ending July 2026, which took that segment from 11.1 months of supply a year ago to 5.8 months today. Eleven months of supply is a buyer's market. Around six months is balanced.


Matt Brown, Naples Luxury Real Estate Advisor.
Market analysis by Matt Brown | Luxury Real Estate Advisor | William Raveis Real Estate
RealTrends Verified: #922 Nationally  &  #13 in Naples (2024)  ·  Top 1.5% of Agents Nationwide (2025)
$700M+ Career Sales  ·  $50M+ in 2024  ·  CLHMS  ·  GRI  ·  23+ years experience  ·  (239) 580-8864
Specialist in Naples ultra-luxury communities and new construction: Old Naples, Port Royal, Aqualane Shores, Coquina Sands, The Moorings, Park Shore, Olana Residences and Rosewood Residences
1,295 Closed Sales $1.5M to $5M +32.8%
$2,250,000 Median Home Price $1.5M to $5M -3.2%
714 Active Inventory $1.5M to $5M -29.0%
272 Closed Sales $5M and Above +15.7%
$7,350,000 Median Home Price $5M and Above -2.0%

NAPLES REAL ESTATE MARKET TRENDS: A NOTE FROM MATT BROWN

I hope you and your family had a great summer. Hard to believe September is here already!

July and August are usually the months I catch my breath, but not this year. The increase in buyer activity that started in Q4 last year and continued through season has held up even through the typically quieter summer months. Active inventory in the $1.5-$5M range is down 29% from 1 year ago; active inventory in the $5M+ category is down 18.7% from July 2025. Ryan Bleggi, our regional VP at William Raveis, put numbers to what I have been feeling on the ground in the July NABOR market report, “There were 10 sales above $10 million in July, including four transactions exceeding $20 million. The ultra-high-end market is very active this summer. And as consumer tastes continue to evolve, Naples continues to benefit from that demand.” That is not what a normal Naples summer looks like.

So this month I am taking you to the top of the market. Single-family homes above $10 million, condominiums above $5 million, two new construction developments going up in Coquina Sands, and what the numbers actually say when you put Port Royal next to Old Naples. If you are interested in any of my past newsletters, please check out my market report archive.
Best Regards,
Matt
NABOR® Market Data
July 2026

What Does the Current Naples Luxury Market Data Show?

WHAT IS THE NAPLES MEDIAN HOME PRICE ACROSS THE LUXURY MARKET?

Across Naples, Florida the median closed price between $1.5 million and $5 million was $2,250,000 over the trailing 12 months, and above $5 million it was $7,350,000.

Metric July 2025 July 2026 Change
Closed sales 975 1,295 +32.8%
Median closed price $2,325,000 $2,250,000 -3.2%
Active inventory 1,006 714 -29.0%
Days on market 97 106 +9.3%
Percent of list price received 93.4% 92.9% -0.5%
Months supply of inventory 11.1 5.8 -47.7%

Source: NABOR Southwest Florida MLS, $1.5M to $5M Residential Market, July 2026. Closed sales, median closed price, days on market, and percent of list received are rolling 12 month figures. Inventory and months supply are point in time.

This tier is doing something that looks contradictory until you sit with it. Sales are up almost 33% while inventory is down 29%, and the median closed price came down a little over 3%.

More buyers chasing fewer homes at softer prices usually means one thing. Sellers who wanted to move got realistic, and buyers rewarded them for it. Naples has not seen this many transactions in this price segment since the 2nd year of the pandemic rush from 6/2021 to 5/2022.

The months of supply number tells the rest of the story. A year ago this tier carried 11.1 months of inventory, which is firmly a buyer's market. Today it is 5.8 months. That is balanced, and that shift happened in 12 months.

If you are selling between $1.5 and $5 million, the buyer pool is deeper than it was and your competition has thinned considerably. If you are buying in this range, you have less to choose from than last summer and you are paying about 1% closer to asking than buyers paid last year.

Naples FL Home Prices by Price Tier: $5 Million and Above
MetricJuly 2025July 2026Change
Closed sales 235 272 +15.7%
Median closed price $7,500,000 $7,350,000 -2.0%
Active inventory 364 296 -18.7%
Days on market 148 157 +6.1%
Percent of list price received 92.0% 92.7% +0.8%
Months supply of inventory 14.9 11.0 -26.2%
Property typeClosed salesChangeMedian closed priceChange
Single-family229+20.5%$7,450,000-8.7%
Condominium43-4.4%$6,300,000-3.1%

Source: NABOR Southwest Florida MLS, $5M+ Residential Market, July 2026. Closed sales, median closed price, days on market, and percent of list received are rolling 12 month figures. Inventory and months supply are point in time.

The number I keep coming back to is the split between houses and condominiums.

Single-family sales above $5 million rose 20.5% this year. Condominium sales in the same range fell 4.4%. They are two similar markets, with similar price tags, blending the figure for the Naples ultra-luxury market hides half of the story.

Sellers above $5 million are getting slightly more of their asking price than they did a year ago, 92.7% against 92.0%. At the same time, inventory dropped almost 19% and months of supply came down from 14.9 to 11.0 months.

11 months of supply is entering seller's market territory in this price segment which over the last 5 years peaked at 30.5 months of supply in January 2024 and got as low as 4.1 months during the pandemic.

The buyers I work with above $5 million are not in a hurry, and neither are the sellers. Deals at this level get made on terms as much as on price.


Naples Beach Area July 2026

WHAT IS THE NAPLES FLORIDA AVERAGE HOME PRICE IN THE NAPLES BEACH AREA?

The Naples Beach area consists of three ZIP codes and eight communities: Port Royal, Aqualane Shores, Old Naples, Coquina Sands, The Moorings, Park Shore, Pelican Bay/Bay Colony, and Vanderbilt Beach. It is the most expensive stretch of the greater Naples area by median closed price, and it behaves differently than the rest of the market.
  • 34102: Port Royal, Old Naples, Aqualane Shores, Coquina Sands. Median closed price $2,475,000, up 23.8%. 37 closed sales, up 54.2%. Inventory 380, down 17.0%. 34102 homes for sale
  • 34103: Park Shore, The Moorings. Median closed price $935,000, up 21.0%. 34 closed sales, up 21.4%. Inventory 295, down 24.2%. 34103 homes for sale
  • 34108: Pelican Bay/Bay Colony, Vanderbilt Beach. Median closed price $1,071,250, up 8.5%. 54 closed sales, up 28.6%. Inventory 352, down 27.4%. 34108 homes for sale
Naples Beach Area • Single Family Homes
MetricJuly 2025July 2026Change
Closed sales 40 55 +37.5%
Median closed price $1,900,000 $2,500,000 +31.6%
Average closed price $2,672,731 $5,219,926 +95.3%
Days on market 135 136 +0.7%
Percent of list price received 91.4% 91.6% +0.2%
Active inventory 534 405 -24.2%
Months supply 13.2 8.2 -37.9%
Naples Beach Area • Condos
MetricJuly 2025July 2026Change
Closed sales 54 70 +29.6%
Median closed price $986,875 $950,000 -3.7%
Average closed price $1,463,273 $1,368,875 -6.5%
Days on market 126 147 +16.7%
Percent of list price received 91.1% 92.5% +1.5%
Active inventory 798 622 -22.1%
Months supply 11.9 7.1 -40.3%

Source: NABOR Naples Beach Area, PDF page 19, July 2026 report. Naples Beach comprises ZIP codes 34102, 34103, and 34108.

The median closed price for a single-family home in the beach area rose 31.6% to $2.5 million. The average closed price rose 95.3% to just over $5.2 million. When the average nearly doubles and the median moves a third as fast, that is not the whole market lifting. That is the very top of the market pulling the average up behind it.

Condominiums in the same three ZIP codes went the other direction on price while volume climbed almost 30%. Buyers showed up and found value where a year ago they found competition.

Inventory fell in all three ZIP codes, and 34102 posted the highest median closed price in the greater Naples area at $2,475,000.

Port Royal Naples aerial photograph - beachfront luxury estate homes on the Gulf of Mexico in Port Royal Naples Florida
Port Royal | Naples, FL
Old Naples luxury home exterior with circular paver driveway, gated entry, and tropical landscaping - luxury real estate in Old Naples Naples Florida
Old Naples | Naples, FL
Area Real Estate News Aug 2026

Naples Area News and Market Developments and Naples Real Estate Market Trends: August 2026

Naples spent August in the national conversation for reasons that have very little to do with hurricane season. National coverage landed on the luxury market at the same moment a global travel publication put the city on a list of the most beautiful towns in the world. Underneath the headlines, local sales data kept moving in a direction the rest of the country did not.

naples-news-front-elevation-of-grand-aurora-award-winning-home-by-diamond-custom-homes
Photo credit: Naples Daily News
Naples Daily News

Naples is climbing to the top of America's luxury housing market while the national market cools.

Naples Daily News reported the divergence in mid-August, and it matches the NABOR numbers below. Single-family sales above $5 million rose 20.5% here while national demand softened.

conde-nast-traveler-naples-florida-most-beautiful-town-in-the-world
Photo credit: Condé Nast Traveler
Condé Nast Traveler

Condé Nast Traveler named Naples one of the twenty most beautiful towns in the world.

The piece calls out the beaches, the golf, and Naples Beach Club, a Four Seasons Resort, in Coquina Sands. International recognition like this reaches buyers who have never considered Southwest Florida.

fox-business-california-wealth-moving-from-la-to-naples-florida
Photo credit: Fox Business
Fox Business

California wealth is quietly mapping a path to the Florida Gulf Coast.

Fox Business tracked a multi-billion dollar migration of high net worth buyers into this corridor. I have felt it in showings for two years. It is useful to see somebody put a number on it.

naples-press-naples-home-sales-rose-while-national-demand-slumped
Photo credit: Naples Press
Naples Press

Naples home sales rose while national buyer demand slumped.

Naples Press covered the gap in August. Closed sales here were up 14.5% in July against a national picture that looks nothing like ours.

gulfshore-business-new-era-of-luxury-urban-living-reshaping-fifth-avenue-south
Photo credit: Gulfshore Business
Gulfshore Business

A new era of luxury urban living is reshaping Fifth Avenue South.

Gulfshore Business reported on the pipeline in Old Naples. For buyers weighing a beachfront condominium against walkable downtown living, the options in the next two years will look very different from today.

gulfshore-business-proposed-east-naples-subdivision-replaced-with-golf-course
Photo credit: Gulfshore Business
GULFSHORE BUSINESS

A proposed East Naples subdivision has been replaced with a plan for an 18-hole private golf club.

The Collier County Planning Commission voted 5 to 1 on August 20 to recommend rezoning 169 acres at 341 Sabal Palm Road, where the developer had previously proposed 423 homes. The plan now includes a private course, practice facilities, and 10 transient cabanas, and it goes before the Board of County Commissioners on September 22.

gulfshore-business-motorsports-club-proposed-eastern-collier-site
Photo credit: Gulfshore Business
GULFSHORE BUSINESS

A 542-acre private motorsports club is proposed in eastern Collier County.

Hyper Club would combine two driving circuits, an existing 2.1-mile straightaway, vehicle storage condominiums, and a clubhouse near I-75 and DeSoto Boulevard, with up to 100 residential units and more than 70% of the site kept as open space. It remains under review by county, state, and federal agencies, and nearly 8,900 people have signed a petition opposing it.

golf-course-architecture-construction-begins-on-new-pandion-club
Photo credit: Golf Course Architecture
GOLF COURSE ARCHITECTURE

Construction has begun on Pandion Club, a new private golf club in Estero.

The Hoffman Family of Companies is building an 18-hole par-71 Kyle Phillips course in a heathland style, playing from 5,400 to 7,220 yards, with Bob Wren of Old Collier as director of agronomy. The golf-only club is targeting 280 members and a 2027 opening, with no residential component. Estero sits just north of Naples.


Ultra-Luxury Market Data Aug 2026

What Does the Naples Ultra-Luxury Market Data Show by Community?

NAPLES SINGLE-FAMILY HOMES $10M AND ABOVE: CLOSED SALES AND MARKET ACTIVITY

MetricLast 365 daysPrior 366 to 730 daysChange
Closed sales 73 70 +4.3%
Median closed price $15,500,000 $13,200,000 +17.4%
Average closed price $17,436,096 $18,139,711 -3.9%
Average price per square foot $2,541 $2,932 -13.3%
Sold to list price ratio 91.7% 89.9% +1.8 pts
Median days on market 117 119 -1.7%
Active listings now 79 n/a n/a
Under contract now 12 n/a n/a

Source: Southwest Florida MLS, single-family closed sales above $10,000,000, last 365 days and prior 366 to 730 days ending August 29, 2026. Year over year is closed sales only. Active and pending listings appear identically in both exports because the date filter applies only to sold records.

The prior year average closed price includes a single sale at 2200 Gordon Drive in Port Royal that closed on April 25, 2025 for $133,177,500. Excluding that one transaction, the prior year average closed price was $16,472,497, and the year over year change in average closed price becomes positive 5.8% rather than negative 3.9%. The median is unaffected, which is why the median is the headline figure.

73 ultra luxury homes closed above $10 million across the Naples area in the last 12 months, against 70 the year before. 79 are still listed. 12 are under contract as I write this.

Buyers at this level paid 91.7% of asking.

Old Naples closed 12 homes above $10 million and Aqualane Shores closed 13.

Volume barely moved, up 4%, but the median closed price climbed 17.4% to $15,500,000. Port Royal drove most of that, where the median rose 13.8% to $19,950,000 on one fewer sale. Aqualane Shores went the other direction, with its median down 25% to $12,000,000 on two more closings.

Port Royal accounted for 23 of those closings, more than Old Naples and Aqualane Shores put together. Old Naples closed 12 homes above $10 million and Aqualane Shores closed 13.

Single-Family $10M and Above by Naples community
CommunityClosed last 365 daysMedian closed last 365 daysClosed 366 to 730 daysMedian closed 366 to 730 days
Port Royal 23 $19,950,000 24 $17,525,000
Old Naples 12 $14,700,000 10 $13,839,500
Aqualane Shores 13 $12,000,000 11 $16,000,000
Coquina Sands 3 $10,300,000 1 $11,550,000
The Moorings 4 $15,125,000 5 $12,150,000
Pelican Bay/Bay Colony 3 $12,125,000 6 $12,247,500

Source: Southwest Florida MLS, single-family closed sales above $10,000,000 by community, windows ending August 29, 2026.

Naples Condominiums $5M and Above: Closed Sales and Market Activity
MetricLast 365 daysPrior 366 to 730 daysChange
Closed sales 52 48 +8.3%
Median closed price $6,850,000 $6,500,000 +5.4%
Average closed price $8,604,808 $7,367,240 +16.8%
Average price per square foot $1,878 $1,721 +9.1%
Sold to list price ratio 93.0% 93.3% -0.3 pts
Median days on market 91 64 +42.2%
Active listings now 59 n/a n/a
Under contract now 26 n/a n/a
CommunityClosed last 365 daysMedian closed last 365 daysClosed 366 to 730 daysMedian closed 366 to 730 days
Pelican Bay/Bay Colony15$6,000,00023$7,300,000
Park Shore15$8,600,00014$6,343,750
Vanderbilt Beach7$6,350,0001$6,550,000
Kalea Bay6$5,550,0001$5,341,000
Naples Beach Club5$14,000,0000No closings
Coquina Sands0No closings2$5,525,000

Source: Southwest Florida MLS, condominium closed sales above $5,000,000, Naples area. Last 365 days ending August 29, 2026. Prior period 366 to 730 days.

The MLS codes The Ritz-Carlton Residences Naples as its own development rather than under Vanderbilt Beach, where it physically sits. Its four active listings, from $5,200,000 to $8,100,000, and three pending sales, from $7,700,000 to $9,700,000, are therefore not counted in the Vanderbilt Beach figures above. They are included in the Naples area totals.

52 condominiums closed above $5 million in the last 12 months, up from 48 the year before, and the median closed price rose 5.4% to $6,850,000.

What those numbers hide is where the activity moved. A year ago Pelican Bay/Bay Colony and Park Shore accounted for 37 of the 48 closings above $5 million. This year they accounted for 30 of 52, and the difference went to newer buildings. Also hidden from the statistics is a substantial amount of new construction contracts and sales closings as projects only enter a sample of their offerings into the MLS. As the number of new development projects increases in Naples, the amount of sales activity excluded from the statistics increases significantly.

Vanderbilt Beach went from one closing to seven. Kalea Bay went from one to six. Naples Beach Club, which had no closings a year ago, recorded five (per MLS records) at a median of $14,000,000.

Coquina Sands has recorded no closings above $5 million in two years and carries 12 active listings today. Those are Olana and Rosewood, and they have not completed construction yet.

Put those together and the pattern is straightforward. Condo buyers at this level are increasingly comfortable moving forward.

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Market Trend Charts
5 Year Data

Naples Real Estate Market Trends: Price and Inventory Charts

SINGLE-FAMILY $10M+ PRICE AND INVENTORY TRENDS: PORT ROYAL, OLD NAPLES, AQUALANE SHORES, AND THE MOORINGS

Naples Florida Average Home Price, Single-Family $10M and Above
12‑Mo. Rolling Avg

The Naples Florida average home price in the $10 million and above single-family segment was led by Port Royal at $24,035,000 across the 12 months ending July 2026, down 10.7% year over year. Old Naples followed at $15,870,833, up 15.1%. The Moorings averaged $14,162,500, up 9.3%, and Aqualane Shores averaged $13,683,333, down 17.3%.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded. The chart source labels this community Olde Naples. Matt Brown Real Estate refers to it as Old Naples throughout. Same community, different spelling.

Price Per Square Foot, Single-Family $10M and Above
12‑Mo. Rolling Avg

Port Royal also led on price per square foot at $3,058, down 21.5%. Old Naples recorded $2,536, Aqualane Shores $2,165, and The Moorings $2,336. The Moorings was the only one of the four to rise, up 13.8%.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

Active Listings, Single-Family $10M and Above

Port Royal carried 22 single-family listings above $10 million, down 12.0%. Aqualane Shores carried 19, down 17.4%. Old Naples carried 18, down 21.7%. The Moorings carried none, down from a year ago.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

Closed Sales, Single-Family $10M and Above
12‑Mo. Rolling Total

Port Royal closed 23 single-family sales above $10 million, unchanged from a year ago. Old Naples closed 12, up 33.3%. Aqualane Shores closed 12, up 9.1%. The Moorings closed 4, unchanged.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

3 of these four communities cut their standing inventory by double digits this year while holding or growing their sales count. That is the definition of a market absorbing supply. The William Raveis Market Report (Community Snapshot) puts Port Royal at 28 single-family closings across all price points with an average sales price of $21,094,821, down 15%, against inventory that fell 30%. Old Naples closed 66 across all prices, up 38%, with inventory down 21%. Both communities are selling more and listing less.
Source: William Raveis Naples and Bonita Luxury Market Report, Community Snapshot, 12 months ending July 2026. Community Snapshot figures cover all price points and are not restricted to the $10M and above segment.

CONDOMINIUM $5M+ PRICE AND INVENTORY TRENDS: PELICAN BAY/BAY COLONY, PARK SHORE, VANDERBILT BEACH, AND KALEA BAY

Naples Florida Average Home Price, Condominium $5M and Above
12‑Mo. Rolling Avg

Park Shore led the $5 million and above condominium segment on Naples Florida average home price at $9,931,250, up 46.6% year over year, the largest increase of any community in this report. Pelican Bay/Bay Colony averaged $7,474,444, down 5.9%. Vanderbilt Beach averaged $7,291,667, up 11.3%, and Kalea Bay averaged $5,870,000, up 9.6%.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

Price Per Square Foot, Condominium $5M and Above
12‑Mo. Rolling Avg

Pelican Bay/Bay Colony led on price per square foot at $1,981, up 8.5%. Kalea Bay followed at $1,785, up 9.6%, and Park Shore at $1,729, up 12.5%. Vanderbilt Beach recorded $1,536, the only one of the four to decline, down 6.2%.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

Active Listings, Condominium $5M and Above

Pelican Bay/Bay Colony carried 17 condominium listings above $5 million, down 19.0%. Park Shore carried 7, down 30.0%. Kalea Bay carried 2, down 33.3%. Vanderbilt Beach carried none under that community code.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded. This chart shows no Vanderbilt Beach listings above $5 million because the MLS codes The Ritz-Carlton Residences Naples as a separate development. 4 residences there are currently listed from $5,200,000 to $8,100,000, with three more under contract. They sit in Vanderbilt Beach but do not appear in this chart's Vanderbilt Beach series.

Closed Sales, Condominium $5M and Above
12‑Mo. Rolling Total

Pelican Bay/Bay Colony closed 18 condominium sales above $5 million, down 18.2%. Park Shore closed 12, down 7.7%. Vanderbilt Beach closed 6 and Kalea Bay closed 5. Both of those gains came off very small bases a year ago. Source: InfoSparks, Southwest Florida MLS. Pelican Bay, Park Shore, Vanderbilt Beach, and Kalea Bay, condominium $5,000,000 or more, 12 months ending July 2026.

Each point on this chart reflects a rolling 12 month period. The chart plots five years of history and updates automatically as new MLS data is recorded.

The condominium market above $5 million had a quieter year across the greater Naples area. Closed sales in that range slipped 4.4%, while single-family sales above $5 million climbed 20.5%.

That Naples area figure does not tell you much about the beach, though. Vanderbilt Beach went from one closing above $5 million to seven. Kalea Bay went from one to six. What I am seeing is not buyers stepping back from the beach. It is buyers finally clearing inventory that had been sitting.

Park Shore numbers stand out, with an average sales price of $9,931,250, up 46.6% in a single year. In a segment where fifteen sales make a year, one or two very large transactions move the average considerably. Price per square foot rose 12.5%, which is the steadier measure and still a strong result.

Pelican Bay/Bay Colony remains the deepest market of the four, with the most listings available above $5 million.

The William Raveis Market Report (Community Snapshot) puts Port Royal at 28 single-family closings across all price points with an average sales price of $21,094,821, down 15%, against inventory that fell 30%. Old Naples closed 66 across all prices, up 38%, with inventory down 21%. Both communities are selling more and listing less.

Supporting source: William Raveis Community Snapshot reports Pelican Bay condominium closings of 245 across all price points, up 21%, with inventory down 9%, 12 months ending July 2026.


Community Focus Recently Published

How Do Naples FL Home Prices Compare Across Port Royal, Old Naples, and New Construction?

COMMUNITY COMPARISON

PORT ROYAL VS. OLD NAPLES: HOW THE TWO TOP MARKETS COMPARE

MetricPort RoyalOld Naples
Closed above $10M, last 365 days 23 12
Median closed price, last 365 days $19,950,000 $14,700,000
Median closed price, prior year $17,525,000 $13,839,500
Year over year change +13.8% +6.2%
Average price per square foot $3,058 $2,536
Median days on market 113 214

Source: Southwest Florida MLS, single-family closed sales above $10,000,000, last 365 days and prior 366 to 730 days ending August 29, 2026. Price per square foot from InfoSparks, 12 months ending July 2026.

These two communities sit less than a mile apart and behave differently.

Port Royal is the deeper and more expensive market. It closed nearly twice as many homes above $10 million and did so at a median roughly $5.25 million higher.

Both communities gained ground on price this year, but not equally. The Port Royal median rose 13.8% against 6.2% for Old Naples. Port Royal is where the very largest transactions happen, and in a segment this thin, two or three of those set the tone for everything.

If you want a waterfront home on a larger estate lot with access to the exclusive $100-million-dollar private Port Royal Club, Port Royal is your market. If you want walkability to restaurants, shops and the beach, Old Naples is likely a better fit.

I wrote a full side-by-side on these two communities earlier this month. It goes deeper on club access, lot sizes, and the Port Royal Club membership structure.

New Construction Spotlight

OLANA RESIDENCES: NEW ULTRA-LUXURY CONSTRUCTION IN NAPLES

Olana Residences Naples is a 12-residence beachfront building at 1121 Gulf Shore Boulevard North in Coquina Sands, developed by Kolter Urban. 2 residences per floor across six residential levels. Each home runs beyond 10,000 square feet of interior living space. Pricing starts at $30 million.

Groundbreaking is scheduled for 2026 with completion expected in 2028.

Olana and Rosewood together are why Coquina Sands carries 12 active condominium listings above $5 million while recording no closings above $5 million in either of the last two years. That is a new segment of the ultra-luxury Naples market being built.

New Construction Spotlight

ROSEWOOD RESIDENCES: WHAT BUYERS NEED TO KNOW BEFORE PURCHASING

Rosewood Residences Naples is a 42-residence beachfront condominium in Coquina Sands, developed by The Ronto Group and built as two seven story buildings with direct Gulf views from every home. Buyers have 13 different floor plans to choose from which range from 4,266 to 9,718 square feet.

The building carries an exclusive hotel brand, and that brings staffing, service, and a management structure a standard condominium association does not.

Pricing starts near $13.75 million and runs to roughly $50 million. 2 penthouses are currently available, from $30 million to $50 million. Completion is expected in late 2026.

Olana Residences Naples penthouse terrace with Gulf of Mexico view - new luxury condos on Gulf Shore Boulevard
Olana Residences | Naples, FL
Rosewood Residences Naples aerial rendering - beachfront luxury condos on Gulf Shore Boulevard in Old Naples
Rosewood Residences | Old Naples
Olana Residences Naples beachfront pool and beach club amenities - luxury condo development on Gulf Shore Boulevard
Olana Residences | Beach Club
Rosewood Residences Naples terrace rendering with Gulf view - luxury branded residence interior in Old Naples
Rosewood Residences | Gulf Shore Terrace
Olana Residences Naples private balcony with Gulf of Mexico view - luxury new construction condo on Gulf Shore Boulevard
Olana Residences | Private Balcony
Rosewood Residences Naples primary bathroom rendering - ultra-luxury branded residence finishes in Old Naples
Rosewood Residences | Primary Bath
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The complete reports are available below. For the full archive, visit all Naples market reports →

William Raveis · Official Report
William Raveis · Official Report

William Raveis · Official Report

Naples luxury market data compiled by William Raveis Luxury, Properties, broken out by price tier, property type, and, community, with days on market and list to sale price ratios

NABOR® · Monthly Market Data
NABOR® · Monthly Market Data

NABOR® · Monthly Market Data

The official Naples Area Board of REALTORS report, with closed sales, median and average closed price, active inventory, and months of supply for every Naples submarket and ZIP code.

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Matt Brown is one of the top-ranked luxury real estate agents in Naples, with $700M+ in career sales across Port Royal, Pelican Bay, Grey Oaks, Park Shore, and every major Naples luxury community. Whether you are buying, selling, or evaluating the market, a direct conversation with Matt covers more ground than weeks of online research.

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NAPLES FLORIDA REAL ESTATE MARKET

Port Royal, Old Naples, and Naples Ultra-Luxury Real Estate: Common Buyer and Seller Questions

What do Naples real estate market trends tell us about where the market is heading?

The Naples area closed 733 sales in July 2026, up 14.5%, while active inventory fell 21.0% and months of supply dropped from 8.7 to 5.8.

For buyers and sellers in the Naples luxury market from $1.5M to $5M, the picture looks even stronger with sales up 32.8% over the last year and inventory down 29% from a year ago.

Luxury sales rose in every tier while inventory fell in every tier, and the median closed price on single-family homes above $10 million climbed 17.4% to $15,500,000, which points to a market that gets stronger at higher price points.

What is the average home price in Naples Florida for luxury properties?

The median closed price across the overall Naples market was $590,000 in July 2026, up 2.6% from a year ago.

For buyers and sellers in the Naples luxury market above $1.5M, the picture looks different with the median prices declining 2 to 3%.

Homes between $1.5 and $5 million carried a median closed price of $2,250,000 over the trailing 12 months, homes above $5 million carried a median of $7,350,000, and in the Naples Beach area (ZIP codes 34102, 34103 and 34108) the average closed price for a single-family home reached $5,219,926.

How much inventory is available in the Naples luxury real estate market?

Naples carried 4,415 active listings at the end of July 2026, down 21.0% from a year ago.

For buyers and sellers in the Naples luxury market above $1.5M, the picture looks similar with inventory contracting.

The $1.5 to $5 million tier fell to 714 active listings, down 29.0%, while the $5 million and above tier fell to 296, down 18.7%, which means the higher you go the thinner your choices get.

How does the Naples luxury real estate market compare to last year?

Closed sales across Naples rose 14.5% in July 2026 while overall inventory fell 21.0%.

For buyers and sellers in the Naples luxury market above $1.5M, the picture looks similar.

Sales between $1.5 and $5 million rose 32.8% and sales above $5 million rose 15.7%, both against falling inventory, which is why months of supply came down in every tier.

What is the difference between Port Royal and Old Naples in Naples?

Port Royal is the more expensive of the two, with 23 closings above $10 million in the last 12 months at a median closed price of $19,950,000, up 13.8% year over year.

Old Naples closed 12 above $10 million at a median closed price of $14,700,000, up 6.2%, and sits within walking distance of Fifth Avenue South.

Port Royal buyers are generally seeking a waterfront estate with dock or beach access, while Old Naples buyers are looking for walkability to the beach and downtown Naples which offers a quaint village-like living environment.

What makes Rosewood Residences unique among Naples luxury communities?

Rosewood Residences is a 42 residence branded condominium in Coquina Sands, built as two seven story buildings with Gulf views from every home.

Pricing runs from roughly $13.75 million to $50 million across thirteen floor plans, and two penthouses are currently available from $30 million to $50 million.

What separates it is the combination of scale and service. 42 residences across 13 floor plans, from 4,266 to 9,718 square feet, give a buyer real choice in layout and price point. The hotel operator brings staffing, amenity management, and a service standard written into the building from day one.

What is the median closed price of a home in Port Royal Naples?

Port Royal closed 23 single-family sales above $10 million in the 12 months ending August 2026, at a median closed price of $19,950,000.

That is up 13.8% from $17,525,000 the year before, on one fewer sale.

Across all price points the William Raveis Community Snapshot for July 2026 puts Port Royal at 28 closings with an average sales price of $21,094,821.

Are there condominiums for sale above $5 million in Vanderbilt Beach right now?

Yes. 4 residences at The Ritz-Carlton Residences Naples are currently listed from $5,200,000 to $8,100,000, with three more under contract between $7,700,000 and $9,700,000.

They can be easy to miss, because the MLS codes that building as its own development rather than under Vanderbilt Beach, so it does not appear in a standard Vanderbilt Beach search.

Vanderbilt Beach also closed seven condominiums above $5 million in the last 12 months at a median closed price of $6,350,000, up from a single closing the year before.

What new luxury condominium buildings are under construction in Naples?

61 residences across 17 buildings are currently listed in the MLS in Naples at $2 million or more with a completion year of 2026 or later.

The largest concentrations are Metropolitan Naples with 9, 3300 Gulf Shore and Rosewood Residences with 6 each, The Cayden Olde Naples with 6, and Encore at Naples Square, Ritz-Carlton Residences Naples and The Avenue with 4 each.

Prices run from $2,050,000 at Metropolitan Naples to $50,000,000 at Rosewood Residences, and delivery dates range from 2026 through 2028.

To provide my clients with the insight they need to make informed decisions, I stay closely engaged with Naples’ new construction market and the nuances of each development. These exciting projects are reshaping our real estate landscape and introducing new opportunities and lifestyle options that simply did not exist before.

If you’re considering new construction and weighing one development against another, you can compare Naples’ newest projects side by side on our New Condo Buildings page. And if you’d like a more personalized perspective, please feel free to call me to discuss the advantages, disadvantages and important differences between each development.

Which Naples communities are seeing the strongest luxury price growth right now?

Port Royal leads on single-family, where the median closed price above $10 million rose 13.8% to $19,950,000 over the last 12 months.

On the condominium side, Park Shore posted the largest gain, with its median closed price above $5 million up 26.1% to $8,600,000.

Coquina Sands is the one to watch rather than measure, because it has recorded no closings above $5 million in two years while Olana and Rosewood are under construction.

Sources: NABOR Southwest Florida MLS July 2026 for general market and price tier figures. Southwest Florida MLS 0 to 730 days ending August 29, 2026 for community-level closed sales. William Raveis Community Snapshot, 12 months ending July 2026, where noted.

MONTHLY NEWSLETTER ARCHIVE RESEARCH

Naples Real Estate Market Archive: 66 Reports Since December 2020

Matt Brown has published 66 Naples market reports since December 2020. That run covers the full pandemic fueled Naples real estate boom, a historic hurricane event and the luxury sales activity that followed both. Search the archive by month, year, community, and community type to see what any Naples neighborhood was doing at any point in that window, or sign up for the newsletter if you would rather get the current report the month it publishes.

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