Boating enthusiasts, this one’s for you! We’ve just published a blog post I think many of you would enjoy, “Top Marinas in Naples and Bonita Springs: Ultimate Boating Guide.” Whether you’re already a resident or still looking to venture this way, these marinas are an excellent resource for those who love to be on the water. For those who desire waterfront living, explore our ‘Waterfront Communities’ page, featuring some of Naples’s best coastal properties.
Market analysis by Matt Brown | Luxury Real Estate Advisor | William Raveis Real Estate
RealTrends Verified: #922 Nationally & #13 in Naples (2024) · Top 1.5% of Agents Nationwide (2025)
$700M+ Career Sales · $50M+ in 2024 · CLHMS · GRI · 23+ years experience · (239) 580-8864
I primarily work in Naples and adjacent Bonita Springs, but also cover Estero, an area of about 25 square miles offering waterfront living along the Estero Bay located just north of Bonita Springs and south of Fort Myers. There are several high-profile new developments in Bonita Springs/Estero that offer world-class amenities and close proximity to Southwest Florida International Airport, a key convenience for those who travel regularly. If Bonita Springs or Estero has piqued your interest, and check out the Popular Communities section below, where I detail 6 communities/projects, of which 2 are new condo construction developments, Ritz-Carlton at Estero Bay and The Island at West Bay Club. Additionally Infinity at The Colony is an exciting new dual-tower condo development located in northern Bonita Springs, just south of the Hyatt Regency Coconut Point Resort and Spa. Lastly, if you’re a golf enthusiast, check out our blog post on the Top Golf Courses in Bonita Springs & Estero. Watch for our upcoming features on the most sought-after communities!
Also in this edition, we’ve included the August market trend summary and graphs , recent real estate news , area market reports from August 2024 , and current inventory search tools.
Enjoy the newsletter, and as always, feel free to reach out with any real estate questions or needs. I’m here to help!
Best Regards,
Matt
Matt
Notable Sale: 3675 Fort Charles Dr, Port Royal, Naples
3675 Fort Charles closed on 9/23/24 for $36,490,000 ($3468/SF), making it the 2nd highest non-beachfront home sold per MLS records and the 5th home sold over $35M in the past 3 years, including all sales recorded in public records. VIEW MLS LISTING and VIEW PROPERTY VIDEO
Top Marinas in Naples and Bonita Springs: Ultimate Boating Guide
Explore the finest marinas in Naples and Bonita Springs with our latest blog post! Whether you’re in search of top-tier boat services, easy access to the Gulf, or picturesque waterfront settings, this guide has it all. We cover everything from popular marinas that attract locals and visitors alike to hidden coastal gems perfect for a serene boating experience.
Each marina offers unique amenities for boaters, including state-of-the-art facilities, dining options, and stunning views of the Gulf Coast. Whether you’re a casual cruiser or a seasoned sailor, you’ll find something tailored to your needs.
Be sure to check out the blog and share it with your fellow Naples boaters for the ultimate boating adventure along Florida’s beautiful Gulf Coast!
Popular Estero & Bonita Springs Communities
PELICAN LANDING
Known for its expansive natural beauty, Pelican Landing is an excuisite master-planned community offering a mix of single-family homes, condos, and villas with premium amenities. It features 36 holes of championship golf, a private beach park, and a comprehensive tennis center. Residents enjoy kayaking, sailing, and nature trails.
THE COLONY AT PELICAN LANDING
This upscale community provides luxury homes with Gulf views, high-rise, mid-rise and low-rise condos, and estate homes. Residents enjoy exclusive access to The Colony’s private Beach Park, a par-72 golf course, a Sports Club and amenities such as a fitness center, spa, and dining options at The Bay Club.
INFINITY AT THE COLONY
A new luxury high-rise development, Infinity at The Colony offers breathtaking views of the Gulf and Estero Bay. With modern condos featuring open-concept designs, this new construction also includes rooftop amenities, pools, and exclusive access to The Colony’s golf and beach clubs.
RITZ-CARLTON ESTERO BAY
This newly developed community showcases a unique blend of world-class Ritz-Carlton service and luxury waterfront living. Featuring high-rise condos with spectacular views, amenities include a private marina, an 18-hole championship golf course, and five-star dining experiences.
SHADOW WOOD
Shadow Wood at The Brooks is renowned for its resort-style living, offering three Audubon International certified golf courses, a private Gulf-front beach club, a fitness center and a community enrichment center. Housing options include single-family homes, coach homes, and villas. This community provides members with a robust social calendar.
WEST BAY CLUB
West Bay Club is an extraordinary gated community spanning nearly 870 acres, offering luxury living with a mix of single-family residences and luxurious high-rise condos. Known for its premier golf and tennis amenities, the community also features a private beach club, a river park, the West Bay Academy, a state-of-the-art fitness and wellness center and hence an extensive social calendar.
THE ISLAND AT WEST BAY CLUB
This exclusive 24-story high-rise condo building within West Bay Club is one of the newest developments. The Island offers stunning panoramic views of the Gulf of America and West Bay Club’s championship golf course, private beach club membership, and luxury amenities, including rooftop pools and private dining spaces. The state-of-the-art design and modern features make it stand out in the Estero market.
BONITA BAY
Set in the heart of Bonita Springs, Bonita Bay spans 2,400 acres, blending luxury living with nature preserves and pristine lakes. Housing options range from stately estates to spacious condos, all with stunning views of the Gulf, lakes, and five world class golf courses. The community offers 12 miles of bike trails, a private beach park, and a marina, making it a premier destination for those who enjoy outdoor recreation alongside luxury amenities.
Naples MLS Data August 2024
August 2024: Naples Market Trends and Commentary
In this month’s Naples real estate market trend review, I charted Naples, Bonita Springs and Estero, two smaller areas just north of Naples along the Gulf Coast. I included only properties above $1,000,000, charted all properties, homes and condominiums included, over the last 5.5 years. Sales over $1M represent the top 26% of the market in Naples, the top 21% of the Bonita Springs market and the top 12% of the market in Estero. The market heavyweight is clearly the Naples area with nearly 400,000 people, Bonita Springs has a population around 56,000 and Estero’s population is approximately 38,000. In terms of overall dollar volume of properties sold in the last year over $1M, the Naples market is 8x larger than Bonita Springs and 25x larger than Estero.
To scan previous months’ newsletters and monthly market commentary, head to website > RESOURCES > Newsletters.
AVERAGE SALES PRICE
6-month rolling average
The average sales price for a property above $1M over the last 6 months (compared to the same 6-month period a year ago):
- Naples: $2,666,547 (up 7.8%)
- Bonita Springs: $1,980,413 (down 3.0%)
- Estero: $1,476,511 (down 1.0%)
AVERAGE PRICE PER SQFT
6-month rolling average
The average sales price per square foot for a property above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: $860/SF (up 3.6%)
- Bonita Springs: $646/SF (down 6.0%)
- Estero: $469/SF (down 5.3%)
MONTHS SUPPLY
This is one of the most revealing statistics regarding the current supply/demand balance of the real estate market activity since it combines the pace of sales with the number of properties currently available. The months of supply metric tells us how long it would take for all the properties on the market to be sold if sales continued at the current pace and no additional listings came on the market. Nationwide 6 months of supply is considered to be a balanced market but within Naples luxury market, 12 to 18 months is a more typical level of supply.
The months of supply for properties above $1M in August 2024 (compared to August 2023):
- Naples: 8.2 months (up 34.4%)
- Bonita Springs: 7.5 months (up 13.6%)
- Estero: 6.3 months (up 90.9%)
HOMES FOR SALE
The number of properties for sale above $1M in August 2024 (compared to August 2023):
- Naples: 1,454 (up 29.2%)
- Bonita Springs: 208 (up 19.5%)
- Estero: 74 (up 68.2%)
NEW LISTINGS
6-month rolling total
The number of new property listings above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: 1,963 (up 7.1%)
- Bonita Springs: 296 (up 3.5%)
- Estero: 110 (down 6.0%)
PENDING SALES
6-month rolling total
The number of pending property listings above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: 1,182 (down 0.7%)
- Bonita Springs: 185 (up 5.7%)
- Estero: 110 (up 29.4%)
TOTAL SALES
6-month rolling total
The number of property sales above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: 1,263 (down 4.2%)
- Bonita Springs: 211 (up 3.9%)
- Estero: 89 (up 1.1%)
DOLLAR VOLUME OF CLOSED SALES
12-month rolling total
The total dollar volume of property sales above $1M over the last 12 months (compared to the same 12 month period a year ago):
- Naples: $5,491,796,235 (down 2.5%)
- Bonita Springs: $680,621,359 (down 0.9%)
- Estero: $215,179,207 (down 8.3%)
AVERAGE DAYS ON MARKET
6-month rolling average
The average days on the market for a property that sold above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: 84 days (up 40.0%)
- Bonita Springs: 70 days (up 40.0%)
- Estero: 56 days (up 86.7%)
AVERAGE PERCENT OF LAST SALES PRICE
6-month rolling average
The average discount below the last asking price for a property that sold above $1M over the last 6 months (compared to the same 6 month period a year ago):
- Naples: 6.0% (down 1.2%)
- Bonita Springs: 6.3% (down 1.9%)
- Estero: 5.4% (down 1.0%)
Tropical Storm Helene Brings Flooding and Sand to Coastal Naples
On Thursday 9/26/24, only 2 days shy of the 2 year anniversary of Hurricane Ian’s landfall in SWFL on 9/28/22, Naples and the surrounding SWFL gulf coast area was impacted by Hurricane Helene. As the eye of the storm passed by 200 miles off the coast of Naples on Thursday, the Naples area experienced 1 to 3″ of rain and tropical storm force winds. As the storm moved well north of Naples later in the day, storm surge combined with high tide at 11:30pm brought localized flooding to areas adjacent to gulf beaches and close to waterways connected to the gulf. Coastal areas in Naples experienced 1-2′ of flood water on many low lying streets and sand washed up on some roads close to the beach with parts of lower Gordon Drive seeing up to 4′ of sand. Our sympathies for those SWFL properties and businesses that flooded again after recently recovering from Hurricane Ian and our hearts and prayers go out to those further north that were more severely impacted by this historic storm.
Area Real Estate News September 2024
Area Real Estate News Summary
If you would like to look back at all our monthly news posts, check out our Facebook feed or our LinkedIn feed.
Restoration efforts begin in the aftermath of Helene in Collier County
Hurricane Helene left behind flash flooding and sand deposits across Naples Beach. Roadways like Gordon Drive and Vanderbilt Beach Road are currently being cleared.
Full story →
Restoration efforts begin in the aftermath of Helene in Collier County
Hurricane Helene left behind flash flooding and sand deposits across Naples Beach. Roadways like Gordon Drive and Vanderbilt Beach Road are currently being cleared.
How bad is the Hurricane Helene damage in Naples? Police weigh in
Naples Police are actively addressing Hurricane Helene’s aftermath, focusing on flooded roadways and restoring safety. They’re ensuring traffic lights work, and utilities are repaired.
Full story →
How bad is the Hurricane Helene damage in Naples? Police weigh in
Naples Police are actively addressing Hurricane Helene’s aftermath, focusing on flooded roadways and restoring safety. They’re ensuring traffic lights work, and utilities are repaired.
Port Royal Club to move ahead with construction
After two years of delays, the $100M reconstruction of Port Royal Club is set to begin. The final design review approval was granted for a new three-level clubhouse with expanded amenities.
Full story →
Port Royal Club to move ahead with construction
After two years of delays, the $100M reconstruction of Port Royal Club is set to begin. The final design review approval was granted for a new three-level clubhouse with expanded amenities.
$80M Naples Hotel Targets ‘Almost’ Five-Star Travelers & Locals
FOD Capital will open a second Perry hotel in Naples by fall 2024, aiming to attract repeat customers in Florida’s discerning market.
Full story →
$80M Naples Hotel Targets ‘Almost’ Five-Star Travelers & Locals
FOD Capital will open a second Perry hotel in Naples by fall 2024, aiming to attract repeat customers in Florida’s discerning market.
RSW $1B Terminal E Expansion Project Approved
The Lee County Board approved a $1 billion expansion of Southwest Florida International Airport, adding 14 new gates and major improvements.
Full story →
RSW $1B Terminal E Expansion Project Approved
The Lee County Board approved a $1 billion expansion of Southwest Florida International Airport, adding 14 new gates and major improvements.
Construction Begins On Rosewood Residences Beachfront Condo Development in Naples
Construction has begun on a 42-unit luxury waterfront condominium development in Naples, featuring residences from 4,266 to 9,673 square feet.
Full story →
Construction Begins On Rosewood Residences Beachfront Condo Development in Naples
Construction has begun on a 42-unit luxury waterfront condominium development in Naples, featuring residences from 4,266 to 9,673 square feet.
Travel + Leisure: Naples Named Best Place to Live in the U.S. for 2024 with Ideal Weather
Naples, Florida, is now the best place to live in the country. With its pristine nine-mile coastline dotted with white-sand beaches, luxury resorts…
Full story →
Travel + Leisure: Naples Named Best Place to Live in the U.S. for 2024 with Ideal Weather
Naples, Florida, is now the best place to live in the country. With its pristine nine-mile coastline dotted with white-sand beaches, luxury resorts…
Fed’s Long-Awaited Rate Cut Will Be Felt Throughout the Property Market
The Fed cut rates by half a percentage point on Wednesday boosting confidence and activity in the property market.
Full story →
Fed’s Long-Awaited Rate Cut Will Be Felt Throughout the Property Market
The Fed cut rates by half a percentage point on Wednesday boosting confidence and activity in the property market.
Great Wolf Lodge to Launch Early In Naples
Great Wolf Lodge South Florida resort and indoor water park is opened in the Naples area, offering family fun, jobs, and a projected $5 billion economic impact for Collier County.
Full story →
Great Wolf Lodge to Launch Early In Naples
Great Wolf Lodge South Florida resort and indoor water park is opened in the Naples area, offering family fun, jobs, and a projected $5 billion economic impact for Collier County.
Featured ListingsNaples · Updated Daily
Search Naples Homes For Sale
Below are Naples’ newest properties on the market priced above $2,000,000. See any that are interesting? Let’s connect! If you’d like to search all Southwest Florida properties, visit our website → SEARCH → Search Properties page.
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Southwest Florida & Naples Real Estate Market Reports
Each month our real estate newsletter includes previous months published market reports for the Naples Florida area, which includes the William Raveis luxury real estate market report and the Naples Board of Realtors (NABOR) market report.
Where can I download the full Naples luxury market reports?
The complete reports are available below. For the full archive, visit all Naples market reports →
William Raveis · Official Report
Naples & Bonita Springs (William Raveis) – August 2024
All price tiers, community snapshots, 12-month rolling trends. Southwest Florida MLS west of US 41.
NABOR® · Monthly Market Data
Naples Board of Realtors (NABOR) – August 2024
Full NABOR® analysis of all price segments, inventory trends and year-over-year comparisons.
Matt Brown · Monthly Newsletter
All Newsletters
Every past edition in one place: market data, commentary and the stories behind the numbers, month by month.
The data tells a story. Let's talk about what it means for you.
Matt Brown is one of the top-ranked luxury real estate agents in Naples, with $700M+ in career sales across Port Royal, Pelican Bay, Grey Oaks, Park Shore, and every major Naples luxury community. Whether you are buying, selling, or evaluating the market, a direct conversation with Matt covers more ground than weeks of online research.
Featured ListingsNaples · Updated Daily
