Greetings - I hope you’re enjoying your summer so far and have been able to travel somewhere interesting (and hopefully cooler!) as well as spend time with family. My family has been loving our summer sunshine, the turquoise Gulf waters, and our afternoon rain showers, and we’re looking forward to spending the 4th of July in Naples!
Market analysis by Matt Brown | Luxury Real Estate Advisor | William Raveis Real Estate
RealTrends Verified: #922 Nationally & #13 in Naples (2024) · Top 1.5% of Agents Nationwide (2025)
$700M+ Career Sales · $50M+ in 2024 · CLHMS · GRI · 23+ years experience · (239) 580-8864
- 4th of July Downtown Naples Parade, 7/4 at 9 am – Details here.
- 4th of July Naples Pier Fireworks, 7/4 at 9 am – Details above.
A few timely highlights from around Naples I have included below in this month’s newsletter, and of course, my regular market commentary and real estate news.
- Delnor-Wiggins Pass State Park was just named one of the Top 10 Beaches in the U.S. by Dr. Beach - a well-deserved honor for this local gem known for its pristine shoreline and calm Gulf waters. Read more here.
- Naples tour - Rising Tide Explorers recently earned national recognition, ranking #3 for Best Kayak Tour in the U.S. in USA Today’s 2025 Readers’ Choice Awards. It’s a great reminder of the unforgettable nature tours we have right here in our own backyard. Read more here.
- Luxury real estate continues to grow, with new high-end condos planned for the Gulf-front site once occupied by the historic Club Lulu, damaged by Hurricane Ian. The upcoming project aims to blend modern coastal luxury with Naples charm. See the story.
- In outdoor news, the state has added the Bonita-Estero Rail Trail to the Florida Forever conservation program—an exciting step forward for preserving green space and expanding future recreational opportunities. Read more.
- East Naples is seeing a culinary boost with several new restaurants opening in the area, expanding dining options for locals and visitors alike. Details here
- And if you’ve been following the buzz about the Four Seasons Naples Beach Club, reservations are now live for their opening later this year. This marks a major milestone for one of Naples’ most highly anticipated resort developments. View details.
If you’re looking to cool off this summer, I recently put together a guide to the Top Ice Cream Shops in Naples perfect for discovering local favorites, from artisan gelato to old-fashioned scoops. Check it out here.
For those getting serious about finding a home, I also want to highlight our updated Naples Zip Code page. If you’re searching by area, our Naples Zip Code Search page lets you explore active listings by zip code across Naples, Bonita Springs, Estero, and Marco Island. It’s a great tool to focus your home search quickly and easily.
As always, if you have any questions or need guidance, don’t hesitate to reach out. I’m happy to help!
Best Regards,
Matt
Matt
Naples’ Top Ice Cream Spots
Nothing says summer in Naples like a cold scoop of delicious ice cream. I recently rounded up the best spots offering everything from traditional scoops to creative flavors, plus a few gelato and Italian ice favorites. These family-friendly stops are perfect for beach days, afternoon strolls, or simply satisfying a sweet craving. The list also highlights locally owned parlors that bring authentic charm and handcrafted quality to every scoop.
Explore the Best Ice Cream SpotsSearch Naples Homes by Zip Code
If you’re looking for a home in a specific part of Naples or the surrounding areas, our Zip Code Search page makes it easy. Browse active listings organized by zip code, whether you’re focused on Naples, Bonita Springs, Estero, or Marco Island. It’s a helpful way to narrow your search and discover homes in the areas that matter most to you. You can also use advanced filters to search by features like lot size, year built, community amenities, price changes, and more.
Start Your Zip Code Home Search Naples MLS Data May 2025
May 2025: Naples Market Trends and Commentary
In this month’s Naples real estate market trend review, I charted the market trends for 8 popular “West of US41” luxury beach communities in the Naples. The graphs below represent separate trend lines for single family homes and display market trends over the last 5 years. Please note that most charts represent a 12-month rolling average or rolling total.
AVERAGE SALES PRICE
12-month rolling average
The average sales price for a single-family home in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Port Royal: $23,930,536 (+64.0%)
- Aqualane Shores: $10,350,344 (-5.4%)
- Old Naples: $6,867,320 (-9.6%)
- Coquina Sands: $5,043,750 (-1.7%)
AVERAGE SALES PRICE
12-month rolling average
The average sales price for a single-family home in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Moorings: $5,462,557 (+1.1%)
- Park Shore: $5,083,767 (+0.1%)
- Pelican Bay & Bay Colony: $4,642,307 (+6.8%)
- Vanderbilt Beach: $3,918,571 (-10.8%)
AVERAGE PRICE PER SQFT
12-month rolling average
The average sales price per square foot for a single-family home in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Port Royal: $3,643/SF (+46.6%)
- Aqualane Shores: $2,049 (-4.7%)
- Old Naples: $2,255 (+10.5%)
- Coquina Sands: $1,373 (+6.8%)
AVERAGE PRICE PER SQFT
12-month rolling average
The average sales price per square foot for a single-family home in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Moorings: $1,239 (-8.0%)
- Park Shore: $1,375 (+2.5%)
- Pelican Bay & Bay Colony: $1,161 (-3.4%)
- Vanderbilt Beach: $1,135 (-17.5%)
MONTHS SUPPLY
12-month rolling total
This is one of the most informative metrics regarding the current supply/demand balance of the real estate market activity since it combines the pace of sales with the number of properties currently available. The months of supply metric tells us how long it would take for all the properties on the market to be sold if sales continued at the current pace and no additional listings came on the market. Nationwide, 6 months of supply is often considered to be a balanced market but within Naples luxury market, the typical level of supply escalates up to 30+ months as the price point increases.
The months of supply for single family homes in the following Naples communities in May 2025 (compared to May 2024):
- Port Royal: 11.8 months (-53.7%)
- Aqualane Shores: 18.5 months (+31.2%)
- Old Naples: 27.7 months (+28.2%)
- Coquina Sands: 10.5 months (0.0%)
MONTHS SUPPLY
12-month rolling total
This is one of the most informative metrics regarding the current supply/demand balance of the real estate market activity since it combines the pace of sales with the number of properties currently available. The months of supply metric tells us how long it would take for all the properties on the market to be sold if sales continued at the current pace and no additional listings came on the market. Nationwide, 6 months of supply is often considered to be a balanced market but within Naples luxury market, the typical level of supply escalates up to 30+ months as the price point increases.
The months of supply for single family homes in the following Naples communities in May 2025 (compared to May 2024):
- Moorings: 19.2 months (+46.6%)
- Park Shore: 13.4 months (+5.5%)
- Pelican Bay & Bay Colony: 7.4 months (-39.3%)
- Vanderbilt Beach: 19.7 months (-4.4%)
HOMES FOR SALE
12-month rolling total
The number of single family homes for sale in the following Naples communities in May 2025 (compared to May 2024):
- Port Royal: 33 homes (-17.5%)
- Aqualane Shores: 39 homes (+25.8%)
- Old Naples: 90 homes (+34.3%)
- Coquina Sands: 12 homes (0.0%)
HOMES FOR SALE
12-month rolling average
The number of single family homes for sale in the following Naples communities in May 2025 (compared to May 2024):
- Moorings: 56 homes (+30.2%)
- Park Shore: 39 homes (+2.6%)
- Pelican Bay & Bay Colony: 36 homes (-7.7%)
- Vanderbilt Beach: 46 homes (+43.8%)
TOTAL SALES
12-month rolling average
The number of single family homes sold in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Port Royal: 28 sales (+154.5%)
- Aqualane Shores: 19 sales (+72.7%)
- Old Naples: 39 sales (+25.8%)
- Coquina Sands: 8 sales (0.0%)
TOTAL SALES
12-month rolling average
The number of single family homes sold in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Moorings: 35 sales (-2.8%)
- Park Shore: 32 sales (-11.1%)
- Pelican Bay & Bay Colony: 44 sales (+37.5%)
- Vanderbilt Beach: 21 sales (+50.0%)
AVERAGE DAYS ON MARKET
12-month rolling average
The average days on the market for a single family home sold in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Port Royal: 281 days (+126.6%)
- Aqualane Shores: 120 days (-43.9%)
- Old Naples: 145 days (+68.7%)
- Coquina Sands: 127 days (-8.6%)
AVERAGE DAYS ON MARKET
12-month rolling average
The average days on the market for a single family home sold in the following Naples communities over the last 12 months (compared to the same 12 month period a year ago):
- Moorings: 146 days (+22.7%)
- Park Shore: 115 days (-19.0%)
- Pelican Bay & Bay Colony: 92 days (+2.2%)
- Vanderbilt Beach: 120 days (-21.6%)
AVERAGE PERCENT OF LAST SALES PRICE
12-month rolling average
The average discount below the last asking price for a single-family home in the following Naples communities sold over the last 12 months (compared to the same 12-month period a year ago):
- Port Royal: 12.2% discount
- Aqualane Shores: 9.2% discount
- Old Naples: 10.0% discount
- Coquina Sands: 10.0% discount
AVERAGE PERCENT OF LAST SALES PRICE
12-month rolling average
The average discount below the last asking price for a single-family home in the following Naples communities sold over the last 12 months (compared to the same 12-month period a year ago):
- Moorings: 10.3% discount
- Park Shore: 6.5% discount
- Pelican Bay & Bay Colony: 7.4% discount
- Vanderbilt Beach: 9.7% discount
Area Real Estate News June 2025
Area Real Estate News Summary
If you would like to look back at all our monthly news posts, check out our Facebook feed or our LinkedIn feed.
Delnor-Wiggins Named One of America’s Top Beaches
Delnor-Wiggins Pass State Park has been named one of America’s Top 10 Beaches by renowned coastal expert Dr. Beach. Celebrated for its sugar-white sand, clear Gulf waters, and beauty, our local favorite now has national bragging rights.
Full story →
Delnor-Wiggins Named One of America’s Top Beaches
Delnor-Wiggins Pass State Park has been named one of America’s Top 10 Beaches by renowned coastal expert Dr. Beach. Celebrated for its sugar-white sand, clear Gulf waters, and beauty, our local favorite now has national bragging rights.
Naples Kayak Tour Makes USA TODAY’s Top List!
USA TODAY has recognized Naples as one of the top spots for kayak tours in Florida! From peaceful mangroves to dolphin sightings, our local waters are getting the attention they deserve.
Full story →
Naples Kayak Tour Makes USA TODAY’s Top List!
USA TODAY has recognized Naples as one of the top spots for kayak tours in Florida! From peaceful mangroves to dolphin sightings, our local waters are getting the attention they deserve.
Luxury condos planned for Hurricane Ian-damaged Naples site
A prime Gulf Shore Blvd. site damaged by Hurricane Ian just sold for $17.5M and now, stunning new beachfront condos are on the way. Think private pools, elevators, and boat docks with Gulf access.
Full story →
Luxury condos planned for Hurricane Ian-damaged Naples site
A prime Gulf Shore Blvd. site damaged by Hurricane Ian just sold for $17.5M and now, stunning new beachfront condos are on the way. Think private pools, elevators, and boat docks with Gulf access.
State adds Bonita Estero Rail Trail to Florida Forever program
Florida has added the Bonita-Estero Rail Trail to its Florida Forever program, bringing us closer to a new 11-mile walking and biking trail through Collier and Lee counties. Local support is strong, and now state backing is in motion.
Full story →
State adds Bonita Estero Rail Trail to Florida Forever program
Florida has added the Bonita-Estero Rail Trail to its Florida Forever program, bringing us closer to a new 11-mile walking and biking trail through Collier and Lee counties. Local support is strong, and now state backing is in motion.
Four Seasons is coming to Florida’s Gulf Coast
Four Seasons is coming to Florida’s Gulf Coast - the new Naples Beach Club resort opens October 2025 and is now accepting reservations. Expect beachfront luxury, rooftop spa, top-tier dining, and more.
Full story →
Four Seasons is coming to Florida’s Gulf Coast
Four Seasons is coming to Florida’s Gulf Coast - the new Naples Beach Club resort opens October 2025 and is now accepting reservations. Expect beachfront luxury, rooftop spa, top-tier dining, and more.
Porsche Studio Opens in Downtown Naples
Porsche has launched its first Florida Studio on Fifth Avenue South - a sleek, 4,200 sq. ft. space featuring car design stations, simulators, a boutique, and even a rare 1961 Spyder on display. It’s open Monday–Saturday, and free to visit.
Full story →
Porsche Studio Opens in Downtown Naples
Porsche has launched its first Florida Studio on Fifth Avenue South - a sleek, 4,200 sq. ft. space featuring car design stations, simulators, a boutique, and even a rare 1961 Spyder on display. It’s open Monday–Saturday, and free to visit.
NCH breaks ground on state-of-the-art heart and stroke center in Naples
NCH has begun construction on a $295M, state-of-the-art Heart & Stroke Critical Care Center at Baker Hospital. Once complete, it will bring advanced treatment, top specialists, and leading-edge tech all right here in our community.
Full story →
NCH breaks ground on state-of-the-art heart and stroke center in Naples
NCH has begun construction on a $295M, state-of-the-art Heart & Stroke Critical Care Center at Baker Hospital. Once complete, it will bring advanced treatment, top specialists, and leading-edge tech all right here in our community.
Restaurateur-vintner named Wine Fest chef de cuisine
Sonoma chef and vintner Dustin Valette will lead the culinary lineup at the 2026 Naples Winter Wine Festival, set for Jan 30 Feb 1 at The Ritz-Carlton Naples. A longtime festival favorite, Valette is known for his bold flavors and Napa roots.
Full story →
Restaurateur-vintner named Wine Fest chef de cuisine
Sonoma chef and vintner Dustin Valette will lead the culinary lineup at the 2026 Naples Winter Wine Festival, set for Jan 30 Feb 1 at The Ritz-Carlton Naples. A longtime festival favorite, Valette is known for his bold flavors and Napa roots.
New Restaurants Launch in East Naples This June
East Naples just welcomed a wave of four new restaurants, bringing more variety and flavor to the local dining scene from waterfront dining and gourmet tacos to Chicago-style pizza and elevated pub fare.
Full story →
New Restaurants Launch in East Naples This June
East Naples just welcomed a wave of four new restaurants, bringing more variety and flavor to the local dining scene from waterfront dining and gourmet tacos to Chicago-style pizza and elevated pub fare.
Featured ListingsNaples · Updated Daily
Search Naples Homes For Sale
Below are Naples’ newest properties on the market priced above $2,000,000. See any that are interesting? Let’s connect! If you’d like to search all Southwest Florida properties, visit our website → SEARCH → Search Properties page.
PREVIOUS MARKET DATADOWNLOAD
Southwest Florida & Naples Real Estate Market Reports
Each month our real estate newsletter includes previous months published market reports for the Naples Florida area, which includes the William Raveis luxury real estate market report and the Naples Board of Realtors (NABOR) market report.
Where can I download the full Naples luxury market reports?
The complete reports are available below. For the full archive, visit all Naples market reports →
William Raveis · Official Report
Naples & Bonita Springs (William Raveis) – May 2025
All price tiers, community snapshots, 12-month rolling trends. Southwest Florida MLS west of US 41.
NABOR® · Monthly Market Data
Naples Board of Realtors (NABOR) – May 2025
Full NABOR® analysis of all price segments, inventory trends and year-over-year comparisons.
Matt Brown · Monthly Newsletter
All Newsletters
Every past edition in one place: market data, commentary and the stories behind the numbers, month by month.
The data tells a story. Let's talk about what it means for you.
Matt Brown is one of the top-ranked luxury real estate agents in Naples, with $700M+ in career sales across Port Royal, Pelican Bay, Grey Oaks, Park Shore, and every major Naples luxury community. Whether you are buying, selling, or evaluating the market, a direct conversation with Matt covers more ground than weeks of online research.
Featured ListingsNaples · Updated Daily
