Season is winding down, and as expected, buyers are taking their time making decisions after spending the past few months exploring options. I’ve been fortunate to stay busy showing properties, guiding clients through purchases, and helping sellers position their homes for success.
Market analysis by Matt Brown | Luxury Real Estate Advisor | William Raveis Real Estate
RealTrends Verified: #922 Nationally & #13 in Naples (2024) · Top 1.5% of Agents Nationwide (2025)
$700M+ Career Sales · $50M+ in 2024 · CLHMS · GRI · 23+ years experience · (239) 580-8864
One of the big local highlights this month Naples was ranked #2 in USA Today’s list of Best Small Town Food Scenes! It’s no surprise to those of us who live here, but it’s always great to see our vibrant culinary scene getting national recognition. From locally loved seafood spots to refined fine dining, Naples continues to shine as one of the top dining destinations in the country.
Adding to the excitement, a Gulf front estate in Naples just sold for $225 million, ranking among the highest-priced home sales in U.S. history. This sale (read more here) underscores the incredible strength of Naples’ luxury real estate market.
I also want to share a new blog post we put together, Naples Private Beach Clubs, covering a topic I get asked about frequently. Many luxury buyers in Naples want access to exclusive beachfront amenities, so I’ve created a detailed guide to the top private beach clubs, what they offer, and how homeownership can provide access.
On a related note, if you’re exploring the idea of owning beachfront property, my new page Gulf Front Homes & Condos in Naples, FL features a curated overview of Naples’ most sought-after beachfront communities. Whether you’re interested in a luxury high-rise or a private estate, this guide highlights the best options for gulf front living.
Be sure to check out the latest Naples real estate market reports and news below. As always, if you have any questions or need guidance, don’t hesitate to reach out. I’m happy to help!
Best Regards,
Matt
Matt
Naples MLS Data March 2025
March 2025: Naples Market Trends and Commentary
In this month’s Naples real estate market trend review, I charted the market trends by price range. The graphs below represent separate trend lines for all properties (single family homes and condominiums combined) and display market trends over the last 5 years.
Key Naples Market Trend Takeaways:
- The average selling price of a property in Naples went up 7.5% (to $1,112,673) over the last 12 months vs the previous 12 month period. Between $1M to 8M, the average selling prices were fairly stable and over $8M the average selling price went up by 8.2%.
- The average selling price per square foot of a property in Naples went up 2.2% (to $465/SF) over the last 12 months vs the previous 12 month period. The average price per square foot went down 1.8% for properties $1M to $2M in the last year but increased 1.7% for properties $4M to $8M and increased 8.2% (to $2,264/SF) for properties over $8M.
- Months of Supply of Properties for Sale in Naples went up 48.1% (to 11.4 months) for all properties in March 2025 vs March 2024. Supply increased for all price points except over $8M the supply is down 13.7% compared to March of 2024.
- The number of properties for sale in Naples has increased to 37.0% (to 7,521 homes) across all price points in March 2025 vs March 2024. The percentage increase was a consistent 26-27% from $1M to $8M and over $8M it was only up 7.1%.
- Number of sales closings in Naples were down 9.0% (to 823) in March 2025 vs March 2024 but were up 14.3% over $8M.
- Number of sales closings in Naples were down 7.9% (to 7,909) over the last 12 months vs the previous 12 month period. The higher the price, the more sales activity there was with number of sales up 5.2% for properties $4M to $8M and up 35.6% over $8M.
AVERAGE SALES PRICE
12-month rolling average
The average sales price for a property in Naples over the last 12 months (compared to the same 12 month period a year ago):
- $1M to $2M: $1,381,649 (-0.6%)
- $2M to $4M: $2,766,213 (+1.0%)
- $4M to $8M: $5,470,030 (+1.2%)
- $8M or more: $13,171,920 (+8.2%)
AVERAGE PRICE PER SQFT
12-month rolling average
The average sales price per square foot for a property in Naples over the last 12 months (compared to the same 12 month period a year ago):
- $1M to $2M: $601/SF (-1.8%)
- $2M to $4M: $956/SF (+0.2%)
- $4M to $8M: $1,376/SF (+1.7%)
- $8M or more: $2,264/SF (+8.2%)
MONTHS SUPPLY
12-month rolling average
This is one of the most informative metrics regarding the current supply/demand balance of the real estate market activity since it combines the pace of sales with the number of properties currently available. The months of supply metric tells us how long it would take for all the properties on the market to be sold if sales continued at the current pace and no additional listings came on the market. Nationwide 6 months of supply is often considered to be a balanced market but within Naples luxury market, the typical level of supply escalates to up 24 months as the price point increases.
The months of supply for properties in Naples in March 2025 (compared to March 2024):
- $1M to $2M: 13.3 months(+41.5%)
- $2M to $4M: 17.1 months (+31.5%)
- $4M to $8M: 21.3 months (+21%)
- $8M or more: 34.7 months (-13.7%)
HOMES FOR SALE
12-month rolling average
The number of properties for sale in Naples in March 2025 (compared to March 2024):
- $1M to $2M: 1,304 properties (+27.0%)
- $2M to $4M: 797 properties (+25.9%)
- $4M to $8M: 397 properties (+27.2%)
- $8M or more: 286 properties (+7.1%)
NEW LISTINGS
12-month rolling total
The number of property listings in Naples in March 2025 (compared to March 2024):
- $1M to $2M: 264 listings (-3.6%)
- $2M to $4M: 143 listings (+8.3%)
- $4M to $8M: 51 listings (-1.9%)
- $8M or more: 25 listings (-34.2%)
PENDING SALES
12-month rolling total
The number of pending sales in Naples in March 2025 (compared to March 2024):
- $1M to $2M: 173 pending sales (-8.9%)
- $2M to $4M: 77 pending sales (-12.5%)
- $4M to $8M: 39 pending sales (+34.5%)
- $8M or more: 16 pending sales (0.0%)
TOTAL SALES
12-month rolling total
The number of sales in Naples in March 2025 (compared to March 2024):
- $1M to $2M: 119 sales (-19.0%)
- $2M to $4M: 63 sales (-7.4%)
- $4M to $8M: 23 sales (-23.3%)
- $8M or more: 16 sales (+14.3%)
TOTAL SALES
12-month rolling average
The number of sales in Naples over the last 12 months (compared to the same 12-month period a year ago):
- $1M to $2M: 1,180 sales (-10.2%)
- $2M to $4M: 560 sales (-4.4%)
- $4M to $8M: 224 sales (+5.2%)
- $8M or more: 99 sales (+35.6%)
DOLLAR VOLUME OF CLOSED SALES
12-month rolling average
The total dollar volume of property sales in Naples over the last 12 months (compared to the same 12 month period a year ago):
- $1M to $2M: $ 1,630,346,089 (-10.8%)
- $2M to $4M: $ 1,549,079,282 (-3.4%)
- $4M to $8M: $1,225,286,749 (+6.4%)
- $8M or more: $1,304,020,063 (+46.7%)
AVERAGE DAYS ON MARKET
12-month rolling average
The average days on the market for a property in Naples that sold over the last 12 months (compared to the same 12 month period a year ago):
- $1M to $2M: 80 days (+31.1%)
- $2M to $4M: 87 days (+31.8%)
- $4M to $8M: 108 days (+30.1%)
- $8M or more: 174 days (+34.9%)
AVERAGE PERCENT OF LAST SALES PRICE
12-month rolling average
The average discount below the last asking price for a property in Naples that sold over the last 12 months (compared to the same 12 month period a year ago):
- $1M to $2M: 94.0% (-1.1%)
- $2M to $4M: 93.8% (-1.2%)
- $4M to $8M: 93.8% (+0.1%)
- $8M or more: 92.2% (-0.5%)
Area Real Estate News April 2025
Area Real Estate News Summary
If you would like to look back at all our monthly news posts, check out our Facebook feed or our LinkedIn feed.
Breaking: $225M Naples Sale Sets Florida Record!
A Port Royal estate just sold for $225 million, setting a Florida record and becoming the #2 highest home sale in U.S. history. The seller: the DeGroote family, celebrated Canadian entrepreneurs and philanthropists with strong ties to Naples.
Full story →
Breaking: $225M Naples Sale Sets Florida Record!
A Port Royal estate just sold for $225 million, setting a Florida record and becoming the #2 highest home sale in U.S. history. The seller: the DeGroote family, celebrated Canadian entrepreneurs and philanthropists with strong ties to Naples.
Andre Agassi to Play at the US Open Pickleball Championships
Andre Agassi, former tennis champion, will make his pro pickleball debut next week at the US Open Pickleball Championships in Naples, Florida, teaming up with teen star Anna Leigh Waters. This follows his past exhibition play and recent role as a pickleball promoter.
Full story →
Andre Agassi to Play at the US Open Pickleball Championships
Andre Agassi, former tennis champion, will make his pro pickleball debut next week at the US Open Pickleball Championships in Naples, Florida, teaming up with teen star Anna Leigh Waters. This follows his past exhibition play and recent role as a pickleball promoter.
Stock Residences Tops Off The Ritz-Carlton Residences, Naples
Stock Residences has topped off the tallest towers at The Ritz-Carlton Residences, Naples, marking a major milestone for the luxury waterfront development. Featuring 128 estate-style units starting at $5.2M, the project remains on schedule for early 2026 occupancy.
Full story →
Stock Residences Tops Off The Ritz-Carlton Residences, Naples
Stock Residences has topped off the tallest towers at The Ritz-Carlton Residences, Naples, marking a major milestone for the luxury waterfront development. Featuring 128 estate-style units starting at $5.2M, the project remains on schedule for early 2026 occupancy.
Impact of Ending Property Taxes on Florida Real Estate
Florida is exploring a plan to eliminate property taxes, with Gov. DeSantis showing support. Experts say it could boost the housing market by increasing buyer budgets, but may lead to higher prices and reduced funding for local schools and services. Big shift in how we pay for homeownership.
Full story →
Impact of Ending Property Taxes on Florida Real Estate
Florida is exploring a plan to eliminate property taxes, with Gov. DeSantis showing support. Experts say it could boost the housing market by increasing buyer budgets, but may lead to higher prices and reduced funding for local schools and services. Big shift in how we pay for homeownership.
7 Naples Residents Make Forbes’ World’s Billionaire List
The 2024 Forbes Billionaire List highlights seven wealthy Naples residents, led by Shahid Khan at $13.4 billion. Reinhold Schmieding and Tom Golisano each hold $6.9 billion, while Scott Kapnick and David Hoffmann continue to make impressive strides with growing fortunes.
Full story →
7 Naples Residents Make Forbes’ World’s Billionaire List
The 2024 Forbes Billionaire List highlights seven wealthy Naples residents, led by Shahid Khan at $13.4 billion. Reinhold Schmieding and Tom Golisano each hold $6.9 billion, while Scott Kapnick and David Hoffmann continue to make impressive strides with growing fortunes.
10 Best Small Town Food Scenes in the US
USA Today’s 2024 Readers’ Choice Awards recognized the top small towns in the U.S. for their vibrant and diverse food scenes. These towns offer a mix of local specialties, innovative dining, and Southern charm, making them a must-visit for food lovers.
Full story →
10 Best Small Town Food Scenes in the US
USA Today’s 2024 Readers’ Choice Awards recognized the top small towns in the U.S. for their vibrant and diverse food scenes. These towns offer a mix of local specialties, innovative dining, and Southern charm, making them a must-visit for food lovers.
SW Florida International Airport Begins $1.1B Terminal Expansion.
Naples, Florida, has been ranked the #1 place to retire in 2025! With its stunning beaches, luxury lifestyle, top-notch healthcare, and vibrant community, it’s the ultimate spot for retirees seeking a high quality of life. For more details on these top retirement spots.
Full story →
SW Florida International Airport Begins $1.1B Terminal Expansion.
Naples, Florida, has been ranked the #1 place to retire in 2025! With its stunning beaches, luxury lifestyle, top-notch healthcare, and vibrant community, it’s the ultimate spot for retirees seeking a high quality of life. For more details on these top retirement spots.
New Florida Club Showcases Strategic Golf on Flat Ground
Kinsale Club’s new private golf course in Florida, designed by Gil Hanse and Jim Wagner, blends strategic shot-making with classic Golden Age architecture. Set on flat land, the course features challenging sand hazards, varied greens, and a focus on thoughtful play, ensuring golfers remain engaged and challenged throughout.
Full story →
New Florida Club Showcases Strategic Golf on Flat Ground
Kinsale Club’s new private golf course in Florida, designed by Gil Hanse and Jim Wagner, blends strategic shot-making with classic Golden Age architecture. Set on flat land, the course features challenging sand hazards, varied greens, and a focus on thoughtful play, ensuring golfers remain engaged and challenged throughout.
U.S. Open Pickleball Championships unites legends, locals and lifelong athletes
The Minto US Open Pickleball Championships brings together 3,450 players from all 50 states and over 40 countries in East Naples. From ages 8 to 87, the field includes stars like Ivan Lendl and Danny Wuerffel, plus wheelchair athletes—highlighting the sport’s inclusivity and global appeal.
Full story →
U.S. Open Pickleball Championships unites legends, locals and lifelong athletes
The Minto US Open Pickleball Championships brings together 3,450 players from all 50 states and over 40 countries in East Naples. From ages 8 to 87, the field includes stars like Ivan Lendl and Danny Wuerffel, plus wheelchair athletes—highlighting the sport’s inclusivity and global appeal.
Featured ListingsNaples · Updated Daily
Search Naples Homes For Sale
Below are Naples’ newest properties on the market priced above $2,000,000. See any that are interesting? Let’s connect! If you’d like to search all Southwest Florida properties, visit our website → SEARCH → Search Properties page.
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Southwest Florida & Naples Real Estate Market Reports
Each month our real estate newsletter includes previous months published market reports for the Naples Florida area, which includes the William Raveis luxury real estate market report and the Naples Board of Realtors (NABOR) market report.
Where can I download the full Naples luxury market reports?
The complete reports are available below. For the full archive, visit all Naples market reports →
William Raveis · Official Report
Naples & Bonita Springs (William Raveis) – March 2025
All price tiers, community snapshots, 12-month rolling trends. Southwest Florida MLS west of US 41.
NABOR® · Monthly Market Data
Naples Board of Realtors (NABOR) – March 2025
Full NABOR® analysis of all price segments, inventory trends and year-over-year comparisons.
Matt Brown · Monthly Newsletter
All Newsletters
Every past edition in one place: market data, commentary and the stories behind the numbers, month by month.
The data tells a story. Let's talk about what it means for you.
Matt Brown is one of the top-ranked luxury real estate agents in Naples, with $700M+ in career sales across Port Royal, Pelican Bay, Grey Oaks, Park Shore, and every major Naples luxury community. Whether you are buying, selling, or evaluating the market, a direct conversation with Matt covers more ground than weeks of online research.
Featured ListingsNaples · Updated Daily
